The Alliance
graphic designer
Date: Nov. 2018 - Apr. 2019
Shortly after Creative Director Christopher Stoney was brought on-board, he asked me to join the team as his first hire. As a creative squad, we faced many early challenges. The Alliance brand wasn’t established on social media, and neither were the eight teams. Until late November, we had no idea what the uniforms were going to look like. All we had were the logos. Training Camp came along in January giving us the first opportunity to capture content. This provided us with enough assets to start building the brands out.
We had roughly one month to prepare the creative look for all eight teams, including the league.
