Creative Direction
& Design Development

Date: 2022 - 2023

As a local clothing store deeply rooted in the heart of Charlotte, North Carolina, 704 Shop exudes the true essence of the city's culture. Renowned for offering high-quality garments that represent the spirit of the community, they’ve also built an impressive connection with their fans through the passion of sport.

I had the pleasure of working on numerous drops that aimed to elevate their brand presence through captivating and distinctive digital content. Embracing a keen eye for detail, I endeavored to craft a visual experience that not only showcased their remarkable products but also encapsulated the soul of the 704 brand.